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Most popular posts of 2014

The blog has been a bit quiet recently, due to the excesses of Christmas, getting ready for a round the world trip in January, and other reasons. The ‘Irish Digital Outlook 2015′ will be on the way...

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The Irish Digital Outlook 2015

So now that the Christmas excess is over and we’re all excited for a new year, what can we look forward to in 2015? Last year, I decided to take a ‘pulse check’ for the Irish digital space. This year,...

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Could 2015 herald the era of social media sales?

 Originally written for Marketing Magazine It’s been a slow move towards monetisation for social media. Even giants like Facebook, Twitter and Linkedin have found it difficult to settle on a scaleable...

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The great social video battle of 2015

  2014 was an incredibly important year in the history digital advertising. We saw a growing realisation of the faults of traditional display. There was another explosion in mobile spend. The phrase...

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WhatsApp for Irish media brands

According to IPSOS MRBI’s social networking statistics, WhatsApp was the big growth channel in Ireland in 2014. The private messaging app, now owned by Facebook, has been adopted by the teen market,...

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What I learned about business leadership from the best football coach in the...

As an avid reader and sports fan, I’m a proponent of the idea that the skills of a leader in sport can often be readily applied to the business and marketing world. Some of my favourite insights into...

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Consumer cynicism and the importance of trust in marketing

Note – As this post says, I´m currently travelling for 6 months, so this blog might be updated a little less frequently. However, I´ll be back with a bang in July! For marketers through the ages, no...

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What is freebooting? An online piracy epidemic

A new ínternet word pops up every few months, new terms entering our lexicon that are needed to help us keep up with the speed of cultural shifts and new terminology. Think ´selfie´, ´troll´ or even...

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Meerkat, live streaming and Twitter´s blue elephant..

Want a simple heuristic to spotting the next big tech company or app? Watch for those whose names have been ´verbed´ in common language. From ´Facebooked´to´Tweeted´, ´Googled´ to Ínstagrammed´, you...

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The most important mobile app trends for 2015

As marketers, we love a bit of confirmation bias and self delusion! It´s all too easy as a brand manager to fall into the trap of presuming the importance of our brand, when the reality is that loyalty...

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How I came to finally comprehend the global smartphone opportunity…

From the slums of Bangkok to the Amazonian waters of Bolivia, from rural New Zealand to the dusty foothills of the Andes in Argentina, from Sydney suburbs to Rio’s desolate favelas, we noticed it...

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The Fifth watches, fresh cookies and how marketers can create value through...

In 1975, a group of collegiate researchers in the US wanted to know how the perception of scarcity would impact on how much people valued an item. They conducted a simple test, placing two jars of...

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Could the biggest problem facing modern brands be solved by the humble wasp?

According to Prof Sean O’Donnell of Drexel University in Philadelphia, wasps have it sussed. O’Donnell and his team has conducted recent research showing that wasps live in large, social colonies, and...

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What I learned about myself and others on a 6 month round the world adventure…

“The world is a book, and those who don’t travel only read one page” If you’ve been following this blog for a while, you’re probably aware already that I’ve been uncharacteristically quiet for the past...

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The Irish Digital Consumer Report 2015

Since 2013, I’ve been putting together a yearly database of publicly available digital statistics for the Irish market as a personal project. For 2015, the ‘Irish Digital Consumer Report’ is back, with...

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Polymathic brands and the new no borders world of digital business

Strange isn’t it? Probably the biggest question we ask ourselves as marketers, the one definition we all learned from Kotler’s book in college, isn’t so clear anymore. It’s been pulled apart by our...

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Why targeting ‘millennials’ actively harms your marketing…

Here’s two typical consumer pen pictures for you. John was born in 1981, lives in Dublin. He’s married with one child. He lived over half of his life with 4 Irish terrestrial T.V. channels, has a...

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Why you’re wasting your marketing budget : long tails and post demographic...

In his brilliant book ‘The Long Tail‘ (if you haven’t read it, it’s still as insightful and relevant as it was in 2008), Wired writer Chris Anderson describes in detail how the internet is changing...

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Google give marketers another reason to increase digital video spend…

Unlike most of its polished, UX optimised brand’s assets, Google’s search engine results page (SERP) has stayed relatively the same for quite a while. Though the search algorithm is constantly...

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Our Kodak moment? Why Irish marketing wake up and embrace change…

In 1973, Steven Sasson, a floppy haired young engineer, went to work for Eastman Kodak. After two years of moving up the org. chart, following orders and playing the good subordinate, Steve had enough....

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